Sr. Manager, Brand Marketing & Creative

Please note that this position requires bilingual proficiency in both English and French.

Key Responsibilities

Brand Leadership & Governance

· Execute and activate Chartwell’s brand strategy across marketing channels and customer touchpoints.

· Ensure consistent application of brand positioning, messaging, voice, visual identity, and the Joy is Ageless platform.

· Maintain brand standards and provide guidance to internal teams and external partners.

· Oversee stewardship and optimization of Chartwell’s Unique Selling Framework (USF) program.

Content Strategy & Storytelling

· Lead content strategy, editorial planning, and content development across the customer lifecycle.

· Develop content that supports brand awareness, lead generation, customer education, nurturing, and engagement.

· Create compelling messaging, storytelling, and value proposition frameworks that strengthen customer connection and differentiation.

Creative Services & Production

· Lead creative direction and production across advertising, digital, social, print, video, sales enablement, and residence marketing.

· Manage creative workflows, project prioritization, quality control, and external creative partners.

· Ensure all creative assets are strategically aligned, customer-focused, and on brand.

Performance & Innovation

· Partner with Demand Generation, Conversion Optimization, and Analytics teams to improve content and creative effectiveness.

· Support testing initiatives through creative concepts, messaging variations, and content optimization.

· Identify opportunities to leverage AI and emerging technologies to improve efficiency, personalization, and content scale.

Team Leadership

· Lead and develop the Brand & Creative team.

· Provide coaching in brand marketing, content strategy, storytelling, creative development, and emerging technologies.

· Manage team priorities, resources, and performance to ensure focus on high-value business objectives.

Qualifications

Experience:

· 8–10+ years of experience in brand marketing, content marketing, creative services, communications, or integrated marketing.

· 3–5+ years of people leadership experience.

· Experience managing multidisciplinary content and creative teams.

· Experience leading content strategy and editorial planning.

· Experience working within multi-location, service-based, hospitality, healthcare, real estate, or lifestyle brands.

Skills & Capabilities

· Strong brand management understanding.

· Strong storytelling and content strategy expertise.

· Excellent creative judgment.

· Strong written and verbal communication skills.

· Strong project management and prioritization skills.

· Ability to balance creative quality with business objectives.

· Experience working across multiple stakeholder groups.

Position Details:

• Hybrid position based in either the Mississauga or Montréal office.
• Salary range: $92,500 to $102,500.

We look forward to speaking with you about this exciting opportunity at Chartwell!

Chez Chartwell, nous sommes dédiés au MIEUX-ÊTRE de nos résidents, de leurs proches et de nos employés. Rejoignez une équipe exceptionnelle et diversifiée de gens inspirants, qui ont à cœur d’offrir des expériences personnalisées, fondées sur des relations chaleureuses et humaines, à tous ceux et celles qui vivent et travaillent dans nos résidences.

L’engagement de Chartwell envers la diversité et l’inclusion consiste à embaucher des personnes dont les compétences et les aptitudes contribuent au succès de l’organisation et qui sont à l’image des communautés dans lesquelles nous vivons et travaillons. Nous favorisons l’égalité d’accès à l’emploi et invitons toutes les personnes intéressées, y compris les personnes ayant un handicap, à postuler. L’impartialité est une valeur importante à nos yeux, et le genre masculin est utilisé ici dans l’unique but d’alléger le texte, sans aucune discrimination. Si vous avez des questions ou que vous avez besoin d’aide dans le cadre du processus de demande d’emploi, veuillez envoyer un courriel à accessibility@chartwell.com ou composer le 1 888 663-6448.

Nous prendrons connaissance avec intérêt de toutes les candidatures reçues, cependant nous ne communiquerons qu’avec les postulants retenus pour une entrevue.